Unlock the power of your social media marketing by discovering how to create influence with your audience. If you have spent any time on social media then you have seen it before. Unfortunately, some of us have been there before, or may be there right now! We see something someone posts on social media and we immediately copy it. We think to ourselves; “If xyz marketer posted that and got some business, it will work for me”. Sadly that is very far from the truth. We have to be unique in the way we craft and market our messages. From my experience marketing, the #1 missing factor to why many do not make the sales they desire is “influence”
By definition “influence” means “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself'. The reality is that most business and entrepreneurs using social media to market their business are SOCIAL MEDIA ROBOTS. There is zero creativity. We aren't seeing people learn to separate themselves from their competition and stand out in the marketplace!
Standing out in the market place means having the ability to create influence with a targeted audience. The ability to engage with them on a level that creates the environment to solve problems. The Last step is to provide the solution to those problems. This usually begs the question; How does one create such powerful influence using social media? These 6 steps will insure that you create influence in any niche.
6 Steps To Social Media Influence
- Use the power of Reciprocity
- Create Likability
- Establish Authority
- Design Marketing Around Social Proof
- Prospects Have Fear of Loss/Scarcity
- Consistency
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The combination of these 6 core principles will greatly increase your influence with your audience. Great business owners understand having this influence will greatly decrease the amount of effort that it takes to make a sale. First one must give so much value in the front and truly expect nothing in return. Overloading your audience will seemingly kickstart the law of reciprocity and you'll be well on your way to creating the ultimate influence on social media.
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Ryan Mcmorris’ Personal Branding Blog
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