I was talking with a good friend of mine who has built a very large business using only his WARM market. As we bounced ideas off of each other, I began to wonder, “what if you bring in people that don't have that warm market, sure you can teach them some basic strategies, but if they come to you for cold market tips, what can you do, or what will you say?” Now, don't get me wrong, even though I think it's awesome for some to grow large businesses using their warm market, it is still important to know how to mentor and guide those with small warm markets. With that in mind, check out these tips for cold market outreach. Here are 3 tips on WHY you should learn cold market prospecting, no matter what your situation is currently.
1. People you meet in your cold market have no idea who you are. You may be saying to
yourself, how could this be positive?! This is great because it means you have a CLEAN
SLATE! They do not know your resume or your track record. You might have heard the
phrase “You're either punished or rewarded for the life you led BEFORE network
marketing.” So whether you've failed in 10 companies in the past, no one in your cold
market will know what your track record has been. Your first impression is all they will
know. So make sure it's a good one!
2. Network marketing is a numbers game. Knowing this is a huge part in having success in
the majority of network marketing careers. There will always be more people in your cold
market than your warm market, even if you're the president! So with that being said, it is
much easier to play this numbers game in the cold market sphere.
3. Like I said before, your team or future team, might not have a strong warm market.
Therefore, to ensure those members can duplicate their business knowing a little about
cold market networking will serve you well as you build a strong network marketing
business.
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Ryan McMorris
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